After CEO Elon Musk said recent price cuts on other models had stoked demand, Tesla cut prices on its two most expensive US electric cars.
Tesla's fifth price cut of the year cut the premium Model S by 4% and the Model X by 9%.
“People want Teslas a lot. Musk said at Tesla's investor day last week that their ability to pay for a Tesla limits them. Tesla did not remark on recent price cuts.
Tesla began a price war in January by giving 20% discounts on its cars in all markets.
In an industry where a car's base price is still called a "sticker price" on a vehicle in inventory, it has been adjusting rates faster than established automakers.
In 2022, 4% of Tesla's world deliveries were Model S and Model X AWD and Plaid models. The rest came from the Model 3 car and Model Y crossover, its cheaper models.
Both Model S models were $5,000 cheaper on Tesla's website. The basic Model S dropped 5% to $89,990, while the performance, Plaid model dropped 4% to $109,990.
The electric vehicle maker's website showed $10,000 cuts to Model X performance and base models.
The basic, AWD Model X was reduced by 9% to $99,990, while the performance Plaid variant was reduced by 8% to $109,990.
According to Reuters, Tesla will release a "Highland" Model 3 later this year and a "Juniper" Model Y next year.